mina perhonen: The name of the brand originates in Finnish as the designer sympathized with the lifestyle and the culture of FINLAND; he has traveled many times through northern European countries. “minä” means “I” and “perhonen” is “butterfly,” with a wish to make many beautiful designs like those of butterflies’ wings. The brand logo signifies “various characters (dots) within oneself (rectangle shape).” Just like the species of butterflies are countless, the designs too continue to increase.

i not only like how the text of this website look – like as if it’s being sewn on, but also how every page brings me back to what i am currently obsess with, muji! i also especially like the meaning behind the brand’s logo, “…various characters (dots) within oneself (rectangle shape).” i do like to think myself as someone with various personalities within one body, life’s more interesting that way, making every day an exciting way to live (:

i saw it through mer mag, a blog belong to an  illustrator, painter and designer, merrilee. check out her blog too on her inspirations of just about anything.